Win your next market

EntryMapper’s Expansion Intelligence drives your expansion with clarity, not complexity. Powered by data, guided by experts.

200+
countries & industries analyzed
9.3/10
average customer satisfaction
score
100%
of our fundraising customers closed rounds
START UPS
SMEs
ENTERPRISES
Grow your company using our competitive analysis and lead generation tools
FAMILY OFFICES
VCs
PE firms
Get support on investment opportunities via our sector scanner
CONSULTING FIRMS
Speed up tedious analysis for your teams with our offering for consulting firms

Our approach

EntryMapper’s approach consists of analysis modules answering critical expansion questions about market opportunities, competitive positioning, market selection, channel focus, customer targeting and lead generation.

Each module is standardized and backed by leading AI-driven tools, allowing us to offer market-leading insights at a low price point. We combine these modules in different ways to serve our target segments.

Our solutions

STARTER

Market Navigator

Confidently choose where to expand next

What's included:
1
Market matrix comparing up to 20 countries or industries
2
Custom scoring across 15+ weighted criteria
3
Full access to underlying data
4
1 hour advisory session with expansion expert

Ideal for: Companies looking to identify the best countries or industries to expand into.


Price: From €1,999
Book demo
GROWTH

Expansion Playbook

Build a Expansion strategy for selected markets

What's included:
1
In-depth analysis of market, competition and value-chain
2
Defining local Ideal customer & partner profiles
3
Finding your company's White space
4
Phased roadmap with strategic recommendations
5
Localised lists of 100+ ICP leads, 20+ local hires, 5+ agencies and more for instant execution

Ideal for: Companies ready to build a winning strategy and enter markets with confidence.


Price: From €4,999
Book demo
CUSTOM

Tailored Expansion Intelligence

Flexible research and support for unique growth goals

What's included:
>
Dedicated Insights or Advisory support tailored to your needs
>
The Expansion Intelligence services necessary for your situation
>
Custom research into sectors, M&A, or hiring
>
Fundraising support for fundraising (decks, docs, strategy, storytelling)

Ideal for: Growth teams with complex questions beyond off-the-shelf solutions.


Price: Custom pricing
Book demo

Why us?

Perfected matrix approach for data-driven vertical and market selection
Patented tools to analyze competitive landscape and identify ‘white space’ evident in market
Access to exhaustive range of databases and tools to scrape, identify and contact high potential leads
Expertise in scaling companies, and ability to turn complex data into visual and easy-to-communicate slides & other media.

Hear it from
our customers

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“In my 20+ years in EdTech, this is hands down the most insightful and actionable market report I've ever seen. The level of detail and strategic thinking is truly remarkable. It’s clear, high-quality work that gave us insights we've never had — not even in Finland. The level of granularity is fantastic. For the first time, we truly understand the Brazilian education market and how to navigate it. It has not only helped us define a go-to-market path but also shown us the most efficient way to do it. I believe this level of research could benefit the entire EdTech sector. It’s eye-opening and something I would strongly advocate for across the industry.”

Mervi Palander

CEO, GraphoGame

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“Partnering with EntryMapper has been invaluable for Heeros in defining the GTM strategy for our new product. Their comprehensive competitor analysis and identification of untapped opportunities have provided us with a clear roadmap for expansion. They established strong assessment criteria for market entry, offering valuable insights into market sizing, regulatory environments, and competitive landscapes. With their expertise, we’ve identified two key countries for growth and secured crucial leads and partners to accelerate our progress. Thanks to their actionable recommendations, we’re confident in our strategy moving forward. We highly recommend their services to any company seeking data-driven, strategic market insights.”

Niklas Lahti

CEO, Heeros

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“EntryMapper's insights have been instrumental in helping Planmark in accelerating closing of the investment round & enabling us to increase valuation of the company. Their clear recommendations on expansion markets and growth opportunities, alongside a thorough competitor analysis, uncovered untapped areas that have kept us ahead of industry trends. The deep dive into the ESG landscape allowed us to refine our positioning and build a robust strategy. With their meticulous research and valuable leads, we are confident in our upcoming initiatives and are moving in the right direction. Our collaboration withEntryMapper has been incredibly fruitful, with their go-to-market strategy playing a key role in our continued success.”

Pietari Keurulainen

Co-founder, Planmark Oy

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“EntryMapper delivered a well-rounded, strategic perspective on our market that deepened our understanding of both competitive dynamics and areas for growth. In addition to mapping the market, they offered thoughtful guidance on how we can evolve - highlighting where to focus our outreach efforts, how to adapt in the face of emerging technologies like AI and automation, and what capabilities we’ll need to develop internally to stay ahead. Their work was both insightful and actionable, providing the clarity we needed to prioritize smart investments and navigate the path forward with greater confidence.”

Ville Hälinen

CEO and Co-founder, Avenu

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“We found EntryMapper’s thorough approach to market research, analytics, and different verticals beneficial in planning our go-to-market strategy. Market expansion is a crucial part of making the impact we aim for, and accurate data is essential in making the right decisions. We would recommend EntryMapper to all fast-growing companies looking to make data-driven market entry decisions.”

Henri Taskinen

CEO & Co-founder, Capalo AI

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“EntryMapper’s strategic insights have really boosted MyDello on our path to expansion. They started by meticulously analyzing our competitors and identifying critical market gaps, giving us a solid confirmation of the white space we could capitalize on. Their comprehensive market analysis helped us understand which markets were best to target, and they even helped in creating a detailed understanding of key cultural differences in markets, which were critically important in our decision. EntryMapper's insights into our ideal customer profile have helped us in fine-tuning our targeting strategy. With their in-depth research and precise recommendations, EntryMapper has empowered MyDello to expand confidently and strategically, making them an indispensable partner in our success story.”

Magnus Lepasalu

Co-founder MyDello

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“EntryMapper's approach has been an enlightening and transformative experience for IVALO.COM. Their go-to-market product did not just surpass expectations — it propelled us into a future where we navigate the European market with unprecedented clarity and strategy.

Matti Lamminsalo

CEO & Co-Founder of IVALO.COM

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"EntryMapper’s comprehensive Go-To-Market study and competitor analysis for Riihicloud have been instrumental in our strategic entry into the Swedish market. Their in-depth research provided us with a nuanced understanding of the complex market dynamics and the diverse array of players overlapping with our Unified Endpoint Management (UEM) offerings. Furthermore, EntryMapper’s insights into our partner landscape of Managed Service Providers (MSP) in Sweden were invaluable, enabling us to position Riihicloud effectively amidst stiff competition. Their expertise has been a key driver in our successful market entry and positioning strategy."

Jouko Kukko

CEO Riihicloud Oy

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”We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard-packed insights and recommendations backed up with a huge amount of data and sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-founder & CTO, Polar Night Energy

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“EntryMapper's assistance has been really valuable. Their plan covered competitor analysis, strategic partnerships, potential customers, and white space opportunities. They helped us pinpoint target customers and potential partners, and shared the actual contacts as well.

The insights and leads from EntryMapper have greatly contributed to our market strategy, accelerating our expansion through finding potential leads and partners for us. We also have a much better understanding of our competitive differentiation as it relates to the current gaps in our market, and have more insight into our competitors.”

Ignacio Barriendos Hoppichler

Founder & CEO DoGoodPeople

Frequently asked questions

Hopefully you will find your answer. Get in touch otherwise.
We would love to hear from you!

All FAQs
How do we get started with EntryMapper?
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Getting started is easy. You can schedule a free demo or consultation through our website. In that initial call, we’ll talk about your expansion goals and challenges, and we’ll show you how EntryMapper works. After understanding your needs, we’ll recommend the best package or a tailored approach for you. Once you decide to move forward, we quickly get to work on the research – all we need from you are some initial inputs, and then we handle the rest.

What deliverables do we get from EntryMapper?
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We deliver our findings in a comprehensive, presentation-ready format. Typically, you'll receive a detailed slide deck or report outlining all the research and recommendations. This includes visuals like a market selection matrix, competitor maps, and a step-by-step expansion roadmap. We also share any data appendices or spreadsheets, so you have full access to the underlying numbers. In short, you get an execution-ready package that clearly lays out your market entry strategy.

Which strategic frameworks are useful for market entry planning?
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Proven strategy frameworks can bring structure to your market entry planning. For example, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) helps you assess internal and external factors. Porter’s Five Forces can evaluate competitive pressure in the new market, and a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) ensures you consider macro-level factors. The Ansoff Matrix is another tool to think through growth strategies. We use a practical blend of these frameworks – essentially a data-driven scorecard – to evaluate markets and opportunities systematically.

How can we identify the best market for expansion?
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Identifying the best market for expansion requires evaluating potential markets against consistent criteria. Using a data-driven approach (like a market selection matrix) helps objectively compare factors like market size, growth rate, competition, and ease of entry. We do this by scoring countries or industries across key metrics, which highlights the most promising expansion opportunities for your business.

Why does my company need a defined expansion strategy before entering a new market?
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A defined expansion strategy clarifies where, when, and how to grow, ensuring your team and resources are aligned. Without a clear plan, you risk entering the wrong market or misallocating budget – mistakes that can be costly or even irreparable. We help companies develop data-driven expansion strategies so you can enter new markets with a solid, confident plan.

For which industries does EntryMapper offer its product for?
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EntryMapper's approach is really industry sector or geography agnostic. Our in-house developed methodology, which is based of tens of years of experience in formulating go-to-market plans for different industries combined with robust data sources, we are able to build decision-making ready go-to-market materials and plans for any industry or geography.

Blog

May 28, 2025
Scaleup growth strategies that every founder needs to know – Ansoff Matrix & More
May 20, 2025
How to select the right target market (and avoid costly expansion mistakes)
July 19, 2024
Target Market Selection
July 1, 2024
Emerging Tech Tools for Strategic Business Growth
June 15, 2024
Leveraging Data Analytics for Market Entry Success
June 1, 2024
The Ultimate Guide to AI Market Research: Trends, Applications, and Future Predictions
SEGMENT

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The ultimate solution for companies, consultancies, investment banks and investors, providing ready-to- use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.

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Growing companiesInvestment firmsConsulting companies
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