EntryMapper’s Expansion Intelligence drives your expansion with clarity, not complexity. Powered by data, guided by experts.
EntryMapper’s approach consists of analysis modules answering critical expansion questions about market opportunities, competitive positioning, market selection, channel focus, customer targeting and lead generation.
Each module is standardized and backed by leading AI-driven tools, allowing us to offer market-leading insights at a low price point. We combine these modules in different ways to serve our target segments.
Confidently choose where to expand next
Ideal for: Companies looking to identify the best countries or industries to expand into.
Build a Expansion strategy for selected markets
Ideal for: Companies ready to build a winning strategy and enter markets with confidence.
Flexible research and support for unique growth goals
Ideal for: Growth teams with complex questions beyond off-the-shelf solutions.
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Getting started is easy. You can schedule a free demo or consultation through our website. In that initial call, we’ll talk about your expansion goals and challenges, and we’ll show you how EntryMapper works. After understanding your needs, we’ll recommend the best package or a tailored approach for you. Once you decide to move forward, we quickly get to work on the research – all we need from you are some initial inputs, and then we handle the rest.
We deliver our findings in a comprehensive, presentation-ready format. Typically, you'll receive a detailed slide deck or report outlining all the research and recommendations. This includes visuals like a market selection matrix, competitor maps, and a step-by-step expansion roadmap. We also share any data appendices or spreadsheets, so you have full access to the underlying numbers. In short, you get an execution-ready package that clearly lays out your market entry strategy.
Proven strategy frameworks can bring structure to your market entry planning. For example, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) helps you assess internal and external factors. Porter’s Five Forces can evaluate competitive pressure in the new market, and a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) ensures you consider macro-level factors. The Ansoff Matrix is another tool to think through growth strategies. We use a practical blend of these frameworks – essentially a data-driven scorecard – to evaluate markets and opportunities systematically.
Identifying the best market for expansion requires evaluating potential markets against consistent criteria. Using a data-driven approach (like a market selection matrix) helps objectively compare factors like market size, growth rate, competition, and ease of entry. We do this by scoring countries or industries across key metrics, which highlights the most promising expansion opportunities for your business.
A defined expansion strategy clarifies where, when, and how to grow, ensuring your team and resources are aligned. Without a clear plan, you risk entering the wrong market or misallocating budget – mistakes that can be costly or even irreparable. We help companies develop data-driven expansion strategies so you can enter new markets with a solid, confident plan.
EntryMapper's approach is really industry sector or geography agnostic. Our in-house developed methodology, which is based of tens of years of experience in formulating go-to-market plans for different industries combined with robust data sources, we are able to build decision-making ready go-to-market materials and plans for any industry or geography.