MyDello is a digital logistics platform designed to simplify global shipping for businesses. It offers real-time quotes, guaranteed prices, and a single dashboard for full visibility of all shipments.
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As the digital freight sector experienced rapid growth, MyDello aimed to capitalize on emerging opportunities by analyzing its competitive landscape and identifying untapped market segments.
After conducting a market prioritization exercise, MyDello needed accurate customer profiling and identifying key factors essential for scaling up effectively.
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Analyzing competitors, existing archetypes, MyDello's competitive differentiation, and mapping the white space
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Defining the criteria to assess markets within a criteria matrix and providing clarity on where to direct expansion efforts
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Describing scaling models based on capabilities and identifying key factors for scaling
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Presenting all the analysis in a coherent GTM strategy, with accompanying backups to the modules
EntryMapper’s approach was invaluable in helping myDello develop strategic market entry plans. As a result, MyDello was able to identify its next market and effectively target the right segment through the developed customer profile.
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The identification of an untapped market space provided MyDello with an opportunity to take the first move and capitalize on a high-potential segment, before its competitors.
“EntryMapper’s strategic insights have really boosted MyDello on our path to expansion. They started by meticulously analyzing our competitors and identifying critical market gaps, giving us a solid confirmation of the white space we could capitalize on. Their comprehensive market analysis helped us understand which markets were best to target, and they even helped in creating a detailed understanding of key cultural differences in markets, which were critically important in our decision. EntryMapper's insights into our ideal customer profile have helped us in fine-tuning our targeting strategy. With their in-depth research and precise recommendations, EntryMapper has empowered MyDello to expand confidently and strategically, making them an indispensable partner in our success story.”
Co-founder MyDello
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