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Founders and business leaders have to ensure they are involved in the day-to-day of the business, and do not have capacity to plan future expansion. Expansion without planning can have dire consequences
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You need to find a list of new customer leads and get the right market info, but this is scattered across multiple data sources which are expensive to access and time-consuming to download and analyze
Choosing a market, defining your ideal customer & understanding your market & competition requires a very specific set of skills which are expensive to hire for and only needed at certain times
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Even if you have an idea of how you want to grow, communicating this in a compelling way to investors and stakeholders requires well-crafted materials
Map your value chain and identify relevant competitors
Compare competition and uniqueness of value proposition
Size white space and articulate how it is filled by your company
Define list of potential countries / verticals / segments for assessment
Identify assessment criteria and weightings to be used
Score countries / verticals / segments against criteria to identify optimal expansion area
Define ICP characteristics based on current customers, competitor customers and country / vertical / sector analysis
Define ideal channels /partnerships based on market activity and business model
Based on ICP & selected countries / verticals / sectors, pull long-list of customer and partner leads
Prioritize shortlist(s) of customers for outreach
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Run on-going inbound, including keyword optimization
Run outbound & refine approach based on results
Schedule lead meetings
The ultimate solution for companies, consultancies, investment banks and investors, providing ready-to- use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.
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