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This detailed case study delves into sustainable fashion platform IVALO.COM's strategic alliance with EntryMapper for market expansion within Europe, against the backdrop of prior in-house efforts including a market analysis led by an intern from a global top 10 business school.
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As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.
However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.
"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."
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Conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
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Undercovered a lucrative new & untapped B2B market segment
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Matrix approach to identify expansion-worthy countries and performed key deep-dives
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Synthesized all these insights into a stakeholder-ready document to facilitate engagement
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.
Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.
“EntryMapper's approach has been an enlightening and transformative experience for IVALO.COM. Their go-to-market product did not just surpass expectations — it propelled us into a future where we navigate the European market with unprecedented clarity and strategy.
CEO & Co-Founder of IVALO.COM
The ultimate solution for companies, consultancies, investment banks and investors, providing ready-to- use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.
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