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This detailed case study delves into sustainable fashion platform IVALO.COM's strategic alliance with EntryMapper for market expansion within Europe, against the backdrop of prior in-house efforts including a market analysis led by an intern from a global top 10 business school.
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As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.
However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.
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Conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
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Undercovered a lucrative new & untapped B2B market segment
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Matrix approach to identify expansion-worthy countries and performed key deep-dives
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Synthesized all these insights into a stakeholder-ready document to facilitate engagement
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.
Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.
“EntryMapper's approach has been an enlightening and transformative experience for IVALO.COM. Their go-to-market product did not just surpass expectations — it propelled us into a future where we navigate the European market with unprecedented clarity and strategy.
CEO & Co-Founder of IVALO.COM
The ultimate solution for companies, consultancies, investment banks and investors, providing ready-to- use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.
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