Polar Night Energy & EntryMapper: Transforming Go To Market Strategy for Renewable Thermal Energy Storage Solutions
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In an innovative move to reshape their market strategy within the European thermal storage sector, PolarNight Energy (PNE) collaborated with EntryMapper. This partnership was aimed at breaking through traditional market analysis barriers using EntryMapper's AI-driven tools. This approach focused on accurately identifying markets, prioritizing sectors, and strategizing market entry, addressing PNE's need for a nuanced market engagement strategy.
Background and challenges
Market Definition
PNE faced the challenge of deciding which new verticals and markets to extend to and how to prioritize them. This task was made more daunting by the founders' significant operational roles, highlighting the need for detailed market analysis.
Preliminary Market Analysis
PNE's initial reluctance to outsource market analysis stemmed from concerns about value of the investment, particularly whether EntryMapper would be able to provide meaningful insights in a complex and technical industry.
Impact
Strong foundation
EntryMapper's work with PNE marks a significant milestone, offering PNE a fresh perspective on the European thermal storage market. This partnership refined PNE's strategy, enhancing their market navigation capabilities and laying a strong foundation for future expansion and investment.
List of potential investors to target
EntryMapper’s product also enabled PNE to successfully close its next round of funding in 2024, crucially enabling it to act on EntryMapper’s market expansion insights.
Approach
Competitive insights
Given the niche market, it was key to understand the market competitors with similar offerings and what use cases they were pursuing
Vertical prioritization
Given characteristics of the thermal sand battery, EntryMapper assessed verticals based not only on market potential but also on applicability of PNE’s solution. Deep-dives were created for priority verticals to explore specific target companies
Market prioritization
With different regulatory structures and attitudes towards renewable energy, it was critical to build a prioritization of expansion countries as well, including deep-dives on these countries, with specific trends and identified sales leads
GTM synthesis
Once all the data had been collected and analyzed, all insights were synthesized into a stakeholder ready report.
Hear from them
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”We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard-packed insights and recommendations backed up with a huge amount of data and sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”
Strategic clarity for market entry
We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.
Book a 30-min market entry consultation
Choose a convenient time to speak with EntryMapper. We’ll discuss your expansion goals and recommend the next best steps.
30 minutes
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