This case study explores EntryMapper’s partnership with Capalo AI, an battery energy storage system (BESS) optimizer, illustrating the data- driven evaluation of expansion choices through mapping the competitive landscape & white space, evaluation of list of expansion countries and deep-dives into highest potential countries.

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Background and challenges

Understanding a complex value chain and competitive landscape

As a Battery Energy System Optimizer, it was critical for Capalo AI to understand and communicate the complexities of its value chain, competitor archetypes and its competitive advantage

Identifying Optimal Growth Path

Capalo AI’s advanced battery optimization solutions required clarity on which countries and channels would offer the strongest growth potential.

SEGMENT

Growing company

Our Approach

Defined Competitor Landscape & White Space

EntryMapper provided a comprehensive overview of the BESS value chain and the identification of competitor archetypes, helping to uncover the types of competitors and the identification of white space for Capalo AI to venture into.

Defined GTM Strategy And Channel Approach

The approach included describing scaling models based on Capalo AI’s capabilities and the strategy for each of these models, outlining the partnership model relevant for scaling and the capabilities required for expansion.

Outlined Market Prioritization Matrix

EntryMapper's defined the creteria to assess potential countries for expansion and assigned weightings to each attribute within the criteria matrix. This in-depth analysis crafted Capalo AI’s expansion strategy and pin-point where to direct their efforts.

Laid out In-Depth Country Deep Dives

EntryMapper provided in-depth analysis on the regulatory environment, competitive landscape, partnership opportunities, market potential and further knowledge on the country for expansion. EntryMapper also handed over detailed data backups and provided a pitch-deck ready to onboard all company stakeholders.

Clear results and impact

Capalo AI was able to accelerate its route to funding, closing an additional EUR 3.8 Mn seed round in 2025!

Empowered Expansion

Capalo AI identified ideal next growth market, partnership opportunities, and white space advantages, supporting investor engagement and growth.

Capalo AI was able to accelerate its route to funding, closing an additional EUR 3.8 Mn seed round in 2025!

Springboard to next fundraising round

Capalo AI was able to accelerate its route to funding, closing an additional EUR 3.8 Mn seed round in 2025!

Hear it from
them

TESTIMONIAL

“We found EntryMapper’s thorough approach to market research, analytics, and different verticals beneficial in planning our go-to-market strategy. Market expansion is a crucial part of making the impact we aim for, and accurate data is essential in making the right decisions. We would recommend EntryMapper to all fast-growing companies looking to make data-driven market entry decisions.”

Henri Taskinen

CEO & Co-founder, Capalo AI

SEGMENT

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