DoGoodPeople drives company ESG (Environmental, Social & Governance) engagement through an employee app. The app engages employees and tracks their progress towards fulfilling the overall company’s ESG objectives.
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With initial traction in Spain, DoGood People needed to understand its competitive uniqueness to aid in fundraising and targeting market white space.
After undertaking an initial country prioritization exercise to define its next two expansion markets, DGP required a more precise data-driven method to kickstart market entry, specifically in finding new customers to target.
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Comprehensive review of the market, identifying the types of competitors, DGP's competitive differentiation, and the identification of the white space in the market for DGP to venture into.
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By analyzing DGP and competitors’ customers, and assessing each potential vertical, EntryMapper built a specific set of Ideal Customer characteristics which would inform customer targeting
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EntryMapper created a list of >500 specific each target market selected. EntryMapper also identified the highest partners (including specific lists) for DGP to engage with in its expansion
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The synthesis of these insights into a strategic document facilitated clear communication with various stakeholder, including handover of detailed data backups and customer lists.
EntryMapper's approach equipped DGP with an extensive action plan, including a specific list of clients and partners to target for expansion into identified target markets
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EntryMapper’s identification and articulation of addressable white space also drove successful investor discussions during fundraising efforts.
“EntryMapper's assistance has been really valuable. Their plan covered competitor analysis, strategic partnerships, potential customers, and white space opportunities. They helped us pinpoint target customers and potential partners, and shared the actual contacts as well.
The insights and leads from EntryMapper have greatly contributed to our market strategy, accelerating our expansion through finding potential leads and partners for us. We also have a much better understanding of our competitive differentiation as it relates to the current gaps in our market, and have more insight into our competitors.”
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Founder & CEO DoGoodPeople
The ultimate solution for companies, consultancies, investment banks and investors, providing ready-to- use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.
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