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DoGood People engages employees and tracks their progress towards fulfilling a company’s ESG objectives.
DoGoodPeople drives company ESG (Environmental, Social & Governance) engagement through an employee app. The app engages employees and tracks their progress towards fulfilling the overall company’s ESG objectives.
Background and challenges
Understanding competitive uniqueness
With initial traction in Spain, DoGood People needed to understand its competitive uniqueness to aid in fundraising and targeting market white space.
Finding leads in new geographies
After undertaking an initial country prioritization exercise to define its next two expansion markets, DGP required a more precise data-driven method to kickstart market entry, specifically in finding new customers to target.
Impact
Extensive action plan
EntryMapper's approach equipped DGP with an extensive action plan, including a specific list of clients and partners to target for expansion into identified target markets
Identification of whites spaces
EntryMapper’s identification and articulation of addressable white space also drove successful investor discussions during fundraising efforts.
Approach
Defined Competitor Landscape & White Space
Comprehensive review of the market, identifying the types of competitors, DGP's competitive differentiation, and the identification of the white space in the market for DGP to venture into.
Created Ideal Customer Profile
By analyzing DGP and competitors’ customers, and assessing each potential vertical, EntryMapper built a specific set of Ideal Customer characteristics which would inform customer targeting
Identified Specific Customers & Partners
EntryMapper created a list of >500 specific each target market selected. EntryMapper also identified the highest partners (including specific lists) for DGP to engage with in its expansion
Strategic document facilitated clear communication
The synthesis of these insights into a strategic document facilitated clear communication with various stakeholder, including handover of detailed data backups and customer lists.
Hear from them
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“EntryMapper's assistance has been really valuable. Their plan covered competitor analysis, strategic partnerships, potential customers, and white space opportunities. They helped us pinpoint target customers and potential partners, and shared the actual contacts as well.
The insights and leads from EntryMapper have greatly contributed to our market strategy, accelerating our expansion through finding potential leads and partners for us. We also have a much better understanding of our competitive differentiation as it relates to the current gaps in our market, and have more insight into our competitors.”
Strategic clarity for market entry
We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.
Book a 30-min market entry consultation
Choose a convenient time to speak with EntryMapper. We’ll discuss your expansion goals and recommend the next best steps.
30 minutes
Google Meet
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