We’re excited to share that EntryMapper has been accepted as an official EIC Partner and is now part of the European Innovation Council ecosystem.

This is an important milestone for us. The EIC supports some of Europe’s most ambitious startups. These companies are building disruptive technologies, entering complex markets, and often trying to take innovation across borders. These are exactly the kinds of companies where market expansion decisions are crucial.

At EntryMapper, our role is to help founders and teams make better international expansion decisions before they make huge investments into the process.

Why this partnership matters

For many high-potential companies, the hardest part of growth is prioritising the right market.

A company may have strong technology, early product-market fit, a growing team, and investor interest, but could still face difficult questions like:

• Which country should we enter first?
• Which customer segment is most attractive?
• Where is the competitive white space?
• Which partners, channels, and local hires do we need?
• How do we explain our expansion logic to investors, board members, and internal teams?

Choosing the wrong market can cost months or years of effort and financial strain. It can create unnecessary hiring, and sales costs. It can also distract teams from the other high potential markets.

That is why structured expansion planning is so important, especially for companies backed by major European innovation programmes.

What EntryMapper brings to EIC beneficiaries

As an EIC Partner, EntryMapper will support eligible EIC beneficiaries with practical market intelligence, clear prioritisation, and execution-ready go-to-market readiness.

Our work typically helps companies answer three core questions.

1. Where should we expand?

The first step is market selection. Instead of relying on gut feel, arbitrary commercial traction, or top-down market sizes, we compare markets using a structured and weighted set of criteria.

Depending on the company, this may include relevant market size and growth, customer segment prevalence, regulatory fit, competitive intensity, local buying behaviour, partner ecosystem maturity, funding and public-sector opportunities and aspects of operational complexity.

2. How should we enter?

Once a shortlist of markets is clear, the next question is how to enter the market.

EntryMapper’s deep-dive work helps turn a market choice into a practical entry plan. That can include competitor mapping, market sizing, partner and customer profiling, lead lists, hiring profiles, and phased go-to-market recommendations.

3. How do we communicate the plan?

A strong expansion plan is only useful if stakeholders understand and believe it. For startups, expansion plans need to be communicated to investors, boards, grant providers, team members, partners, etc. This is why our work is designed to be stakeholder ready; structured, visual, traceable, and easy to communicate.

A better way to scale across Europe

Europe produces world-class innovation, but turning innovation into international commercial success requires strategic decision making. The market that looks perfect is not always the right first market. The largest market is not always the best market.

The best expansion decisions combine ambition with structured evidence.

That is what we are excited to bring to the EIC ecosystem: a clearer way for ambitious companies to evaluate opportunities, avoid costly missteps, and scale with greater confidence.

Looking ahead

We are grateful for the trust and excited to support more European innovators on their growth journeys.

If you are an EIC beneficiary, you can explore EntryMapper’s services through the EIC Catalogue. And if you are preparing for your next market, fundraising round, or go-to-market decision, let us help you think through where and how to expand.