Map Your Next Market Entry
The ultimate solution for startups, providing ready-to-use go-to-market insights into your competitive landscape, optimal markets, verticals and categories for expansion.
Proven Methodology
Our proprietary in-house developed approach is the backbone of our success. Rigorously tested and refined, this methodology with help of AI ensures that every go-to-market strategy we map out is both innovative and effective.
Entrepreneurial empathy
Rooted in our DNA is an unwavering empathy for entrepreneurs and their ventures, because we’ve been there before as well. We recognize the courage it takes to break into new territories and verticals, and we're committed to being your most trusted guide in these pivotal moments.
Integrity & Transparency
Authenticity and honesty drive every interaction and recommendation. We prioritize open communication, ensuring that you retain full strategic control of your next go-to-market move. We provide clarity on our processes, full confidentiality of the findings, and also highlight the potential challenges you might face with your market entry.
Data-Driven Decision Making
We believe in the power of data. By tapping into the best sources available and integrating them into our methodology, we ensure that every component of our product is grounded in reliable and actionable intelligence.
An essential go-to-market tool for startup founders
EntryMapper is the ultimate solution for startups entering into new markets or sectors. We provide invaluable insights into the competitive landscape and uncover the optimal markets, verticals and categories for expansion. With EntryMapper’s solution, you as a startup founder can confidently navigate your next go-to-market move.
We understand the audacity it takes to venture into new markets and verticals, and our commitment is to equip you with the latest data-backed insights to support your future go-to-market decisions. What sets us apart is a combination of entrepreneurial experience, proven methodology, integrity and access to data, fused together into a easy-to-use product. We are not a consulting company, but a tech company with a unique service product.
Transformation driven by data.
Transformation with scalable processes.
Transformation People can embrace and respect.
Why should you work with us?
We are not a consulting firm: Our robust, AI-driven methodology has been tried and tested, arming you with actionable insights, reducing market entry risks and optimizing resource allocation.
We work in a way that keeps you in strategic control, ensuring that you as a founder continue to decide the overall strategic direction of the business
Our comprehensive methodology arms you with the data-backed and presentation-ready insights that you need to convincingly articulate your go-to-market plans to your team, your other stakeholders and your existing and potential new investors.
Our solution enables you to harness leading data sources across all industries and geographical markets. As part of our solution we will handover to you a data package and all data models with source references.
Our methodology
With some strategic inputs from you, EntryMapper’s methodology will generate a recommendation for your next growth step. We leverage your expertise, your thought leadership and your preferences, and use these inputs to generate an investor-ready go-to-market plan, with the following key elements:
Definition of value proposition and overall competitive landscape, including your positioning vs. competitors
What products and services can I sell that will add value to the market? What products and services can be considered as alternatives or competitors to my offering in the market?
Prioritization of verticals, categories or sectors for expansion, including detailed deep-dives
Which industry vertical or product category presents the most attractive opportunity for expansion? What sub-verticals or sub-categories are evident and most lucrative for my startup to enter into?
Prioritization of geographical markets for entry, with detailed deep-dives of high potential markets
Which geographical markets should I sell my product? How should I decide which countries, cities and regions to prioritize? Which geographical markets best meet my prioritization criteria? How should I enter into those geographical markets?
An actionable and extensive go-to-market plan with robust data-backed insights
How do I translate recommendations into tangible actions? Which sub-verticals, regions and customers should I target first? Should I sell direct, through alternative channels or forge complementary partnerships? What other considerations and potential risks are evident?
What our customers say
Our customers openly share their experience, clearly recognising the tangible impact of our transformative solution and dedication to their success.
Join us, and let's co-create success stories, grounded in data on markets, verticals and competitors as we map your next market entry.
“We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard packed insights and recommendations backed up with a huge amount of data spreadsheets with sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”
"The level of detail in EntryMapper's industry vertical analysis was exceptional. They identified key growth areas, enabling us to realign our business focus and communicate this to our team and investors with confidence."
"As an investor, it makes all the difference if the company truly understands its market. Thanks to EntryMapper, PolarNight Energy now has a well-articulated market entry strategy backed by robust research, which will help them massively with their GTM.”
"EntryMapper's in-depth analysis of the competitive landscape was a game-changer for our business. We were impressed by how EntryMapper mapped out the most lucrative industry verticals for our business. EntryMapper's guidance on geographical market entry was invaluable. Their expertise helped us navigate new territories with confidence and their data-driven approach enabled us to strategically position ourselves in markets we had previously overlooked."
Latest Blogs
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Our obsession
with Data
We strongly believe in Data-Driven Decision Making. By harnessing the best data sources available and integrating them seamlessly into our processes, we guarantee every decision is anchored in robust, actionable intelligence.
This commitment to data, paired with our in-house developed methodology, ensures that our proprietary approach, supercharged with AI, translates into go-to-market strategies that are not only innovative, but supremely effective. Yet, as we forge ahead with technological and data advancements, we never lose sight of the human touch. Our integrity and transparency ensures that every interaction is rooted in authenticity.
Case Studies
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Recent Articles
Webinar highlights: EntryMapper, Kasvu Partners and Grants Funding on scaling SMEs internationally
From gut feel to market intelligence: EntryMapper at Norrsken Barcelona
EntryMapper is now an official EIC Partner: Helping Europe’s innovators expand with clarity.
Frequently Asked Questions.
Here you find some responses to the usual questions that we get from customers before signing up with us.
The best market is not always the largest one. EntryMapper uses data-backed prioritisation across market size, growth, customer fit, competition, regulation and go-to-market feasibility to help companies identify where they have the strongest chance to win.
We support your go-to-market planning by providing the research and insights needed for a solid strategy. We identify your ideal customer segments in the new market, analyze how competitors reach those customers, and suggest effective sales and marketing channels for your situation. Our Expansion Playbook includes tailored recommendations on positioning, partnerships, and even a phased rollout plan. Essentially, we give you a data-backed blueprint so you can execute your GTM strategy with confidence.
EntryMapper works with startups, scaleups, larger companies and investors that need clarity before making expansion, investment or go-to-market decisions. We are especially relevant for teams considering new countries, new verticals, new customer segments, new partner routes or fundraising-related market positioning.
EntryMapper helps companies make better market-entry and go-to-market decisions through structured research, competitive analysis and data-backed recommendations. We help answer questions such as where to expand, which markets to prioritise, how the competitive landscape works, which customer segments to focus on, which partners matter, and what the first go-to-market steps should be.
You should work with EntryMapper before committing significant time, budget or team capacity to a new market. Typical moments include choosing between expansion markets, validating whether there is real white space, preparing for investor or board discussions, defining an ideal customer profile, or building a practical go-to-market plan.
EntryMapper combines data-driven research with fast, practical strategic recommendations. We use market data, competitive intelligence, AI-enabled workflows and expert judgement to deliver work faster and more cost-effectively than traditional consulting, while maintaining high-quality, decision-ready outputs.
The right criteria depend on your business, but common factors include market size, growth, customer segment prevalence, regulatory environment, competitive landscape, sales complexity, partner availability and operational feasibility. We help define the criteria, assign sensible weightings and compare markets in a structured way so decisions are not based on gut feel or isolated signals.
Yes. EntryMapper can help compare countries, industries, verticals or customer segments depending on the decision your team needs to make. For some clients, the question is “which country should we enter first?” For others, it is “which industry should we prioritise?” or “which customer segment is most likely to buy?” We tailor the research around the actual expansion decision.
Expansion decisions often go wrong when companies rely on weak signals, such as one inbound lead, top-down market size, investor pressure or personal assumptions. EntryMapper helps reduce that risk by testing assumptions against market data, competitors, customer realities, partner ecosystems and practical go-to-market constraints before a company commits major resources.
We start by mapping the market ecosystem, value chain and key player archetypes. Then we compare relevant competitors across data points and factors such as positioning, customer focus, value chain coverage, product scope, partnerships and go-to-market approach.
White space refers to attractive market gaps that are not well served by existing competitors. For market entry, white space matters because it helps define where your company has the strongest right to win. It can inform positioning, target customer selection, product focus, investor messaging and go-to-market sequencing.
Yes. We assess how your company compares to relevant competitors and whether your perceived advantage is actually meaningful in the target market. This includes looking at competitor offerings, positioning, customer segments, value chain coverage and market gaps. The outcome is a clearer view of where your company is differentiated and where that differentiation is commercially useful.
Yes. Many EntryMapper projects are designed to support strategic conversations with boards, shareholders, investors or internal leadership teams. We structure findings in a clear, evidence-backed format so stakeholders can understand the market logic, compare options and align around the recommended direction.
Yes. We help define the customer segments and company characteristics that are most attractive for a specific market. This can include industry, company size, maturity, buying triggers, pain points, budget fit, existing tools, regulatory exposure and other signals that indicate whether a target is likely to be a good fit.
Yes. Once we define the ideal customer or partner profile, we can generate a prioritised lead list with relevant company information, qualification signals and, where available, contact people and email addresses. This can include potential customers, partners, distributors, resellers, investors or other market-access routes depending on the project.
EntryMapper supports go-to-market planning by translating market research into practical choices: who to target, how to position, which channels to use, which partners to prioritise and what sequence of actions to take. The final output is designed to help the team move from “this market looks interesting” to “this is how we should enter.”
EntryMapper supports go-to-market planning by translating market research into practical choices: who to target, how to position, which channels to use, which partners to prioritise and what sequence of actions to take. The final output is designed to help the team move from “this market looks interesting” to “this is how we should enter.”
Yes. We can assess whether direct sales, partnerships, distributors, resellers, integrations or a hybrid model makes most sense for the target market. This depends on factors such as buyer behaviour, market maturity, trust requirements, sales cycle, existing partner ecosystems and the internal capabilities needed to execute.
EntryMapper uses AI to make research faster, broader and more structured, but final recommendations are always human-led. Our AI-supported workflows help screen markets, structure information and compare competitors, while our team validates findings with sources, data, expert judgement and quality checks.
The source base depends on the project, but can include company databases, business registries, market intelligence platforms, industry reports, public data, competitor websites, social media, expert interviews, customer interviews, surveys and other relevant sources. We combine multiple sources so the final recommendation is based on a fuller view of the market, not a single dataset or generic report.
We test findings across multiple layers: data sources, competitor evidence, market structure, customer or expert input where relevant, and internal strategic review. The aim is to make recommendations that are not only data-backed, but also practical, explainable and usable for decision-making.
You receive a clear, stakeholder-ready report or presentation with the key findings, analysis and recommendations. Depending on the scope, this may include market prioritisation, competitor mapping, white space analysis, ideal customer profile definition, customer or partner target lists, and a practical go-to-market plan.
Most EntryMapper projects take around 2–6 weeks, depending on the scope, number of markets, level of depth and whether customer or expert validation is included. A focused market prioritisation can be faster, while a deeper market-entry or go-to-market project usually requires more time for research, analysis and review.
We usually need a focused kickoff session, access to relevant background materials and feedback during one or two check-ins. EntryMapper handles the heavy research and analysis work, while your team stays involved where strategic context, internal priorities or decision-making trade-offs are needed.