Why is defining an ICP important for expansion?

Defining an ICP is crucial when expanding because it keeps your efforts focused on high-value prospects. In a new market, it’s easy to waste time chasing leads that aren’t a good fit. A clear ICP acts as a filter – it guides your marketing and sales teams to the companies most likely to need your solution, which improves conversion rates and reduces wasted effort. We help companies define their ICP for each market so they can zero in on the most promising leads.