When is the right time to expand into a new country or market?

The right time to expand is when you have a stable base in your current market and evidence of demand in the new one. You should have the resources (financial and operational) to support growth, and ideally some data or traction indicating the new market’s potential. Expanding too early can strain your company, so ensure product-market fit at home and use market signals (customer inquiries, growth metrics, competitive gaps) as a guide. We can help assess your readiness by analyzing market opportunities and your competitive advantages to determine if conditions are favorable.