What types of partnerships help accelerate market entry?

Strategic partnerships can dramatically speed up market entry. For example, partnering with a local distributor or reseller gives you immediate access to an established customer network. You might also ally with complementary businesses for co-marketing or product integrations, which can introduce you to their customer base. Teaming up with local industry associations or influencers can quickly build credibility for your brand. By tapping into partners that already have market presence, you can scale faster than going it alone.

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