What is competitive analysis, and why is it important for market expansion?

Competitive analysis means researching the companies you'll be up against in a new market. It's crucial for expansion because it shows how crowded a market is, what rivals offer, and where there might be gaps (or “white space”) you can exploit. Understanding competitors’ strengths and weaknesses helps you position your business uniquely. We provide this analysis so you can expand with a clear view of the landscape.