What is an Ideal Customer Profile (ICP) in B2B growth?

An Ideal Customer Profile (ICP) is a description of the type of customer that would benefit most from your product or service. In a B2B context, an ICP usually includes firmographic details like industry, company size, and geography, as well as traits like budget, pain points, or tech stack that make them a perfect fit for your solution. Think of it as the blueprint of your most valuable customer – the kind your sales and marketing teams will target first.