What are the essential components of a GTM strategy for a new market?

Key components of a GTM strategy include a clear definition of the target customer and their needs, a compelling value proposition tailored to that market, and a marketing & sales plan outlining how you’ll reach those customers. It also covers your pricing and positioning strategy, what channels and partners you’ll use, and the resources (team, budget) required. Finally, a GTM plan sets goals and metrics to measure success after launch, ensuring you can track performance and adjust as needed.