Should we hire local team members when expanding to a new market?

Hiring local team members can be a big advantage when expanding. Local staff understand the culture, language, and business norms, and they often have existing networks that can open doors. They can help tailor your sales and marketing approach to fit local preferences and navigate any regional regulations. While not every expansion requires immediate local hires, having a local presence (even part-time or as an advisor) can significantly smooth your entry. We can even identify key local roles or candidates you might consider, helping you plan for the talent you'll need.