How do we define our ideal customer profile in a new market?

Begin by analyzing your best customers in your current market and identifying common characteristics (industry, size, needs, etc.). Next, research the new market to find similar companies or segments that match those traits. Consider local factors too – for example, a certain industry might be smaller but rapidly growing in that region, making its players ideal targets. You can also look at your competitors’ customer bases to see who is already buying similar solutions. We assist with this by combining your data with market research to pinpoint which customer profiles you should target in the new market.